How long does a pilot run?
A pilot runs for one quarter — roughly three calendar months from the day your cohort’s first prompt goes out. The subscription bills monthly while the pilot is in flight, so the cohort experiences a single quarter of practice without committing to a multi-quarter renewal up front.
At the end of the quarter, your HR partner and the cohort decide whether the practice has earned its second quarter — the renewal mechanic in the fourth question below covers how that decision lands.